Nissan Qashqai

Brief

Produce two video podcasts from the filming of two live mountain-biking events for the ‘Nissan Qashqai Challenge’ to be broadcast on the Guardian website. The first video was a marketing piece to promote the final event in London with would be filmed and available to download from the Guardian website.

Solution

The filming of the first event held in Milan captured all aspects of the two-day challenge, from the qualifying rounds to the competition final and rider interviews. It was important to create a highly slick film with exciting visuals, in order to promote the event to the target audience.

Ensuring a quick turnaround, BrandNew returned from the shoot on Sunday and delivered the first cut to the client the following Wednesday.

The second event was the final, filmed in London, bringing the European tour to a close. Following the leading contenders, the video also showcased a Guardian competition winner who became the ‘urban reporter’ for the day.

The Nissan Qashqai Challenge 2008 consisted of five contests in Italy, Spain, Germany, France and the UK:

Saturday April 25th/26th Nissan Qashqai Challenge Open: Milan, Italy
Saturday May 2nd/3rd Nissan Qashqai Challenge Open: Madrid, Spain
Sunday May 11th Nissan Qashqai Challenge: Munich, Germany, one day event
Saturday May 24th Nissan Qashqai Challenge Grand Final: London, UK, one day event

Result

BrandNew delivered two videos for the Guardian website, incorporating footage of both live events and interviews with key biking competitors. The first video successfully promoted the Challenge Grand Final, increasing awareness of the event in London.

After a couple of months, the videos generated the following hits on the website:
Impressions Challenge: 7,864
Unique Users Challenge: 4,333
Dwell time Challenge: 3 mins 15 secs

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Client: Guardian Unlimited
Date: April 2008
Tag: motion