Blitz A Bug
Brief
The Daily Mail wanted an interactive game to feature on their online travel pages, Travelmail, to help Jungle Formula promote its various insect repellent products.
Solution
BrandNew designed an interactive game with a similar objective to that of 'Whack-A-Mole'; spray the bugs with the insect repellent spray to score points and move through the three different levels.
The development process of the game involved BrandNew's creative designers drawing the illustration scene by hand and insect concepts, prior to building the game engine and creating the animation.
The first level is designed to look like an evening garden barbeque in the UK with a small amount of irritating insects flying around; the second level has an evening Mediterranean feel and the third and hardest level is designed to represent trekking through a tropical rainforest inundated with bugs and creepy crawlies!
With a leader board design built into it, players can recommend Blitz-A-Bug to five key friends to see if they can beat their current score.
Result
The interactive game created a viral campaign for the Jungle Formula product and raised awareness of the brand. By positioning the game on the travel pages it reached a target audience requiring such a product for their travels. After the success of the game on the TravelMail pages Jungle Formula requested permission from BrandNew to have the game on their own website, which went live October 2008.
Client: Daily Mail
Date: July 2008
Tag:
digital
www.jungleformula.co.uk/game
Testimonial
Having worked with BrandNew on a number of projects, I knew they would be best placed to undertake this campaign. The creativity and professionalism shown by the whole BrandNew team on past jobs has demonstrated their outstanding artistic ability and flair. BrandNew consistently exceed expectations on all briefs given and delivered a truly remarkable piece of work with Jungle Formula.
EDITORIAL & COMMERCIAL PROJECTS MANAGER, DAILY MAIL
