Yorkshire Forward
Brief
To produce a tender proposal pack for 14 key global decision makers, consisting of a brand identity, booklet, a video and presentation packaging to communicate Sheffield as the ideal location to hold the 2012 European Figure Skating Championships.
Solution
We designed a contemporary 2012 brand identity for this bid, which features throughout all the bid collateral and the video.
Directed, scripted, filmed and edited by BrandNew, the video gives a tour of Sheffield, promoting its travel links, the beautiful Yorkshire scenery, its bustling city life and its ice skating facilities, plus highlighting the journey the skaters would take when they arrive into the UK. The video was loaded onto branded USB’s rather than onto DVD, challenging the norm and showcasing Sheffield as innovative and different from the rest.
An oversized ‘cheque book’ style bespoke booklet was created to showcase high gloss images of Sheffield on matte finish paper with a metal front cover to reflect the steel industry. The content and copy in the booklet was tailored around impressive stats and figures, each number leading to the all important 2012.
Accompanied by branded 2012 supporting letters, all bid collateral was packaged in a branded, black rectangular box with a magnetic lip to complete the premium look required.
Result
The whole project was delivered within four weeks and the tender proposal pack was sent to 14 countries across Europe, America and Asia, covering over 21,000 miles and 10 different languages. Every pack contained translated text and translated voiceovers, giving each judge their own personalised pack.
The whole project involved many of our key delivery skills; film, 3d, motion graphics, script writing, brand identity and design for print and packaging, all provided through knowledgeable consultation, direction and project management.
Client: Yorkshire Forward
Date: August 2009
Tag:
branding print
Testimonial
"We were very impressed with BrandNew. The variety of experience and skills that the team brought to the project led to the effective completion of a very smart multi-media marketing product. Their knowledge and personable approach created a trusting environment for quick decisions to be made based on confidence in the team to deliver on their promises. We are very happy with the finished piece, which was delivered within tight timescales without cutting any necessary corners - especially taking on board crucial input from a multitude of partners. Thank you."
Culture Advisor, Yorkshire Forward
