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Hirsute’s you sir!

Posted by David Hatton

Or The proliferation of beards in the Logistik Group

Go back a few years and full beards were the preserve of real ale drinkers, ramblers, Morris dancers and Open University presenters.

Sure there was designer stubble, skaters with goatees, and Goths sporting whispy chin fluff. But there weren’t many blokes under 55 carrying a good honest face full of hair.

I’m a beard wearer. The full set. Hairy faced and proud. But I don’t drink warm pints of Old Bishops Nipple or whatever they call it. Nor do I ramble.

I don’t generally wear bells on my ankles at weekends or lab coats and corduroy blazers during the week.

My face-warmer has been in place since I spent a couple months in a jungle – no honest. It wasn’t practical to shave and, truth be told, I was quite flattered when people told me it suited me. My now wife liked it, and I may well have returned to the realms of the smoothenfaced had she not given the emotional support that the newly bearded need.

But I’m not alone. Far from it. Indeed the full faced beard has made quite a comeback in the last few years.

If the Logistik Group is a microcosm of society then some 25% of the male workforce in modern Britain have eschewed their Octoblade-Smoothglide XL Max in favour of a set of clippers. Given that we are ‘agency types’, then the fluff-to-smooth ratio might be higher than the national average. But even so that’s a lot of beards.

By far the best and most established beards are in BrandNew. Indeed the rest of the group companies would have to join forces to mach our fuzzy faced prowess.

In fact we’re considering making them compulsory – like timesheets. For let there be no doubt; having a beard to stroke sparks more creative ideas than groping a baby smooth chin. Indeed there is no facial hair at all in some parts of the group. Coincidence?

History doesn’t lie either. DaVinci, Henry VIII, Hemmingway, Che Guevara, Castro, Einstein, Freud, WG Grace, Best, Botham, Blessed: Legends the lot. If we airbrush out Edmonds, DLT and one or two BeeGees then the full face beard has pretty much been at the centre of human advancement.

Take ZZ top; the best beards in rock. Ironically the band member who shaves is the drummer Frank Beard. But does anyone remember him? Nope, drummers are expendable. The rock comes from the beards at the front of the band.

If you don’t believe me visit www.beardcare.com and they’ll put you right: ‘Real men wear beards’ they say.

And who am I to argue?

TAGS: BrandNew