The launch of Harewood.org

Posted by Dawn Davis

BrandNew were asked to create a new website with a design that is still in keeping with the traditional Harewood experience to appeal to its existing customers. The new site must be more commercial than previous years and offer visitors the opportunity to book online.

 

The use of big imagery and rotating photography was used on the new site to create high visual impact and showcase the experiences found at Harewood. The site was designed to be aesthetically appealing to the visitor whilst functionally easy to use, with a hide and show content system. To create the online booking facility, we worked with TCS Gold to integrate their booking system into the new website and link this to the new content management system.

 

Within the website we developed a ‘My Harewood’ section, which is an area of the site that visitors can personalise to suit their own tastes and interest. Viewers can choose from a list of preferences to select relevant news feeds and events that they would like to hear more about. This section includes an automated ‘Pie Chart’ which enables a Harewood visitor to visually see at a glance what experiences they have enjoyed at Harewood and what there is still to do at the stately home.

 

The ‘My Harewood’ section also provides a data capture opportunity which is used to segment the diverse range of users. Harewood now use this information to target each individual with sophisticated email campaigns, this again has helped enormously to improve the commerciality of the site.

 

The new website, which launched in September 2009 was a great success and has received a lot of positive feedback from venue staff and visitors.

Please visit the website here www.harewood.org

 

 

 

TAGS: Digital 

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